Nouns

(n)pretension, pretense, pretencea false or unsupportable quality
(n)guise, pretense, pretence, pretextan artful or simulated semblance“under the guise of friendship he betrayed them”
(n)pretense, pretence, feigning, dissemblingpretending with intention to deceive
(n)pretense, pretence, make-believeimaginative intellectual play
(n)pretense, pretence, pretending, simulation, feigningthe act of giving a false appearance“his conformity was only pretending”