Nouns

(n)lure, enticement, come-onqualities that attract by seeming to promise some kind of reward
(n)bait, come-on, hook, lure, sweeteneranything that serves as an enticement
(n)bait, decoy, luresomething used to lure fish or other animals into danger so they can be trapped or killed

Verbs

(v)entice, lure, temptprovoke someone to do something through (often false or exaggerated) promises or persuasion“He lured me into temptation”