Nouns

(n)appeal, appealingness, charmattractiveness that interests or pleases or stimulates“his smile was part of his appeal to her”
(n)spell, magic spell, magical spell, charma verbal formula believed to have magical force“he whispered a spell as he moved his hands”, “inscribed around its base is a charm in Balinese”
(n)charm, good luck charmsomething believed to bring good luck
(n)charm(physics) one of the six flavors of quark, the third most massive of all quarks

Verbs

(v)capture, enamour, trance, catch, becharm, enamor, captivate, beguile, charm, fascinate, bewitch, entrance, enchantattract; cause to be enamored“She captured all the men's hearts”
(v)charm, becharmcontrol by magic spells, as by practicing witchcraft
(v)charmprotect through supernatural powers or charms
(v)charm, influence, temptinduce into action by using one's charm“She charmed him into giving her all his money”