bɹænd ˈhɔlmɑɹk ˈhɔːlmɑːk ˈtɹeɪdmɑː(ɹ)k ˈtɹeɪdmɑː(ɹ)k register the trademark of The company trademarked their new gadget mark with a brand or trademark when this product is not branded it sells for a lower price a distinctive characteristic or attribute of someone or something a formally registered symbol (‘™’) identifying the manufacturer or distributor of a product