ˈædvɚˌtaɪzɪŋ ˈædvəˌtaɪzɪŋ ˈmɝtʃənˌdaɪs ˈmɜːtʃənˌdaɪs ˈsɛlɪŋ the business of drawing public attention to goods and services the exchange of goods for an agreed sum of money branded products meant to promote another product, especially films and pop groups