əˈʃʊɹəns əˈʃʊəɹəns ɔːˈθɒɹəti əˈθɔɹəti ˈkɒnfɪdəns plɛdʒ ˈʃʊənəs ˈʃʊɹnəs ˈʃoːnəs ˈʃoːnɘs freedom from doubt; belief in yourself and your abilities his assurance in his superiority did not make him popular after that failure he lost his confidence she spoke with authority a statement intended to inspire confidence the President's assurances were not respected a binding commitment to do or give or refrain from something an assurance of help when needed signed a pledge never to reveal the secret a British term for some kinds of insurance