Nouns

(n)sensationalism, luridnessthe journalistic use of subject matter that appeals to vulgar tastes“the tabloids relied on sensationalism to maintain their circulation”
(n)lividness, lividity, luridness, paleness, pallidness, pallor, wanness, achromasiaunnatural lack of color in the skin (as from bruising or sickness or emotional distress)
(n)ghastliness, grimness, gruesomeness, luridnessthe quality of being ghastly