[{"id":"00978685-v","lexname":"verb.communication","members":[{"lemma":"advertise","sense":{"id":"advertise%2:32:00::","subcat":["vtai","vtii"]},"pronunciation":[{"value":"ˈadvə(ɹ)taɪz","variety":"GB"},{"value":"ˈædvɚtaɪz","variety":"US"}],"poskey":"v"},{"lemma":"advertize","sense":{"id":"advertize%2:32:00::","subcat":["vtai","vtii"]},"poskey":"v"},{"lemma":"promote","sense":{"id":"promote%2:32:00::","subcat":["vtai","vtii"]},"pronunciation":[{"value":"pɹəˈmoʊt","variety":"US"},{"value":"pɹəˈməʊt","variety":"GB"}],"poskey":"v"},{"lemma":"push","sense":{"id":"push%2:32:00::","subcat":["vtai","vtii"]},"pronunciation":[{"value":"pʊʃ"}],"poskey":"v"}],"definition":["make publicity for; try to sell (a product)"],"example":["The salesman is aggressively pushing the new computer model","The company is heavily advertizing their new laptops"],"ili":"i26475","partOfSpeech":"v","hypernym":["00858506-v"],"similar":["02595732-v"],"hyponym":["00972764-v","00978519-v","00979185-v","02595732-v"],"derivation":[{"target_synset":"07263469-n","source_lemma":"advertise","target_lemma":"advertisement","target_poskey":"n"},{"target_synset":"09793385-n","source_lemma":"advertise","target_lemma":"advertiser","target_poskey":"n"},{"target_synset":"07263469-n","source_lemma":"advertise","target_lemma":"advertising","target_poskey":"n"},{"target_synset":"01103234-n","source_lemma":"advertise","target_lemma":"advertising","target_poskey":"n"},{"target_synset":"07263469-n","source_lemma":"advertize","target_lemma":"advertizement","target_poskey":"n"},{"target_synset":"09793385-n","source_lemma":"advertize","target_lemma":"advertizer","target_poskey":"n"},{"target_synset":"10501805-n","source_lemma":"promote","target_lemma":"promoter","target_poskey":"n"},{"target_synset":"07261731-n","source_lemma":"promote","target_lemma":"promotion","target_poskey":"n"}],"exemplifies_sense":[{"target_synset":"86712636-n","source_lemma":"advertise","target_lemma":"British spelling","target_poskey":"n"},{"target_synset":"84746436-n","source_lemma":"advertise","target_lemma":"Australian spelling","target_poskey":"n"},{"target_synset":"87027384-n","source_lemma":"advertize","target_lemma":"American spelling","target_poskey":"n"}],"agent":[{"target_synset":"09793385-n","source_lemma":"advertise","target_lemma":"advertiser","target_poskey":"n"},{"target_synset":"09793385-n","source_lemma":"advertize","target_lemma":"advertizer","target_poskey":"n"},{"target_synset":"10501805-n","source_lemma":"promote","target_lemma":"promoter","target_poskey":"n"}],"event":[{"target_synset":"07263469-n","source_lemma":"advertise","target_lemma":"advertisement","target_poskey":"n"},{"target_synset":"07263469-n","source_lemma":"advertize","target_lemma":"advertizement","target_poskey":"n"}],"by_means_of":[{"target_synset":"07261731-n","source_lemma":"promote","target_lemma":"promotion","target_poskey":"n"}]},{"id":"01082628-v","lexname":"verb.competition","members":[{"lemma":"promote","sense":{"id":"promote%2:33:00::","subcat":["vtai"]},"pronunciation":[{"value":"pɹəˈmoʊt","variety":"US"},{"value":"pɹəˈməʊt","variety":"GB"}],"poskey":"v"}],"definition":["change a pawn for a better piece by advancing it to the eighth row, or change a checker piece for a more valuable piece by moving it to the row closest to your opponent"],"ili":"i26991","partOfSpeech":"v","domain_topic":["00504248-n"],"hypernym":["01082457-v"],"similar":["01082916-v"],"hyponym":["02599946-v"]},{"id":"01082916-v","lexname":"verb.competition","members":[{"lemma":"promote","sense":{"id":"promote%2:33:01::","subcat":["vii"]},"pronunciation":[{"value":"pɹəˈmoʊt","variety":"US"},{"value":"pɹəˈməʊt","variety":"GB"}],"poskey":"v"}],"definition":["be changed for a superior chess or checker piece"],"ili":"i26992","partOfSpeech":"v","domain_topic":["00503426-n"],"hypernym":["00109468-v"],"similar":["01082628-v"],"hyponym":["01974005-v"]},{"id":"02402779-v","lexname":"verb.social","members":[{"lemma":"promote","sense":{"id":"promote%2:41:00::","subcat":["vtaa"]},"pronunciation":[{"value":"pɹəˈmoʊt","variety":"US"},{"value":"pɹəˈməʊt","variety":"GB"}],"poskey":"v"},{"lemma":"upgrade","sense":{"id":"upgrade%2:41:00::","subcat":["vtaa"]},"poskey":"v"},{"lemma":"advance","sense":{"id":"advance%2:41:00::","subcat":["vtaa"]},"pronunciation":[{"value":"ədˈvæns","variety":"US"}],"poskey":"v"},{"lemma":"kick upstairs","sense":{"id":"kick_upstairs%2:41:00::","subcat":["vtaa"]},"poskey":"v"},{"lemma":"raise","sense":{"id":"raise%2:41:04::","subcat":["vtaa"]},"poskey":"v"},{"lemma":"elevate","sense":{"id":"elevate%2:41:00::","subcat":["vtaa"]},"pronunciation":[{"value":"ˈɛləveɪt"}],"poskey":"v"}],"definition":["give a promotion to or assign to a higher position"],"example":["John was kicked upstairs when a replacement was hired","Women tend not to advance in the major law firms","I got promoted after many years of hard work"],"ili":"i33735","partOfSpeech":"v","hypernym":["02396945-v"],"hyponym":["02402602-v","02403303-v","02403456-v","02403605-v","02405179-v","02560505-v"],"antonym":[{"target_synset":"02404473-v","source_lemma":"promote","target_lemma":"demote","target_poskey":"v"}],"derivation":[{"target_synset":"00199300-n","source_lemma":"promote","target_lemma":"promotion","target_poskey":"n"},{"target_synset":"07266652-n","source_lemma":"advance","target_lemma":"advancement","target_poskey":"n"},{"target_synset":"13963489-n","source_lemma":"elevate","target_lemma":"elevation","target_poskey":"n"},{"target_synset":"00374352-n","source_lemma":"elevate","target_lemma":"elevation","target_poskey":"n"}],"event":[{"target_synset":"00199300-n","source_lemma":"promote","target_lemma":"promotion","target_poskey":"n"},{"target_synset":"07266652-n","source_lemma":"advance","target_lemma":"advancement","target_poskey":"n"},{"target_synset":"13963489-n","source_lemma":"elevate","target_lemma":"elevation","target_poskey":"n"},{"target_synset":"00374352-n","source_lemma":"elevate","target_lemma":"elevation","target_poskey":"n"}]},{"id":"02560630-v","lexname":"verb.social","members":[{"lemma":"promote","sense":{"id":"promote%2:41:01::","subcat":["vtaa","vtai","vtia","vtii"]},"pronunciation":[{"value":"pɹəˈmoʊt","variety":"US"},{"value":"pɹəˈməʊt","variety":"GB"}],"poskey":"v"},{"lemma":"advance","sense":{"id":"advance%2:41:01::","subcat":["vtaa","vtai","vtia","vtii"]},"pronunciation":[{"value":"ədˈvæns","variety":"US"}],"poskey":"v"},{"lemma":"boost","sense":{"id":"boost%2:41:00::","subcat":["vtaa","vtai","vtia","vtii"]},"pronunciation":[{"value":"buːst"}],"poskey":"v"},{"lemma":"further","sense":{"id":"further%2:41:00::","subcat":["vtaa","vtai","vtia","vtii"]},"pronunciation":[{"value":"fɜː(ɹ)ðə(ɹ)"}],"poskey":"v"},{"lemma":"encourage","sense":{"id":"encourage%2:41:00::","subcat":["vtaa","vtai","vtia","vtii"]},"pronunciation":[{"value":"ɪnˈkʌɹɪdʒ","variety":"GB"},{"value":"ɪnˈkɝɹɪdʒ","variety":"US"}],"poskey":"v"}],"definition":["contribute to the progress or growth of"],"example":["I am promoting the use of computers in the classroom"],"ili":"i34468","partOfSpeech":"v","hypernym":["02561834-v"],"hyponym":["02422489-v","02560130-v","02560355-v","02561142-v","02561392-v","02561495-v","02561616-v"],"derivation":[{"target_synset":"00870295-s","source_lemma":"promote","target_lemma":"promotive","target_poskey":"a"},{"target_synset":"07266652-n","source_lemma":"promote","target_lemma":"promotion","target_poskey":"n"},{"target_synset":"00250647-n","source_lemma":"promote","target_lemma":"promotion","target_poskey":"n"},{"target_synset":"07371988-n","source_lemma":"advance","target_lemma":"advance","target_poskey":"n"},{"target_synset":"10697152-n","source_lemma":"boost","target_lemma":"booster","target_poskey":"n"},{"target_synset":"10501805-n","source_lemma":"boost","target_lemma":"booster","target_poskey":"n"},{"target_synset":"01213829-n","source_lemma":"boost","target_lemma":"boost","target_poskey":"n"},{"target_synset":"07266652-n","source_lemma":"further","target_lemma":"furtherance","target_poskey":"n"},{"target_synset":"01213509-n","source_lemma":"encourage","target_lemma":"encouragement","target_poskey":"n"}],"agent":[{"target_synset":"10697152-n","source_lemma":"boost","target_lemma":"booster","target_poskey":"n"},{"target_synset":"10501805-n","source_lemma":"boost","target_lemma":"booster","target_poskey":"n"}],"event":[{"target_synset":"07266652-n","source_lemma":"promote","target_lemma":"promotion","target_poskey":"n"},{"target_synset":"00250647-n","source_lemma":"promote","target_lemma":"promotion","target_poskey":"n"},{"target_synset":"07371988-n","source_lemma":"advance","target_lemma":"advance","target_poskey":"n"},{"target_synset":"01213829-n","source_lemma":"boost","target_lemma":"boost","target_poskey":"n"},{"target_synset":"07266652-n","source_lemma":"further","target_lemma":"furtherance","target_poskey":"n"},{"target_synset":"01213509-n","source_lemma":"encourage","target_lemma":"encouragement","target_poskey":"n"}]}]